Why You Want Air Chilled Chicken

When it comes to choosing chicken for your family, not all poultry is created equal. If you want better flavor, texture, and quality, air-chilled chicken is the way to go. But what exactly does “air-chilled” mean, and why does it matter? Let’s break it down.

What Is Air-Chilled Chicken?

After a chicken is processed, it needs to be cooled down quickly to prevent bacteria growth. Most chicken in the U.S. is water-chilled, meaning it’s submerged in cold water and often mixed with chlorine to kill bacteria. Which only works part of the time as salmonella is still a issue in grocery store chickens. 

Air-chilled chicken, on the other hand, is cooled by circulating cold air around the bird instead of dunking it in water. This process takes a little longer, but the benefits make it worth the wait.

Why Air-Chilled Chicken Is Better

1. Better Flavor

Water-chilled chicken absorbs the chlorine water during processing, which can dilute its natural flavor. Air-chilled chicken retains its true taste—pure, rich, and delicious. That means every bite is packed with real chicken flavor.

2. Superior Texture

Since water-chilled chicken soaks up excess moisture, it can become soggy when cooked. Air-chilled chicken stays firm, giving you a better texture whether you’re roasting, grilling, or pan-searing. No more rubbery or watery chicken!

3. Crispier Skin

If you love crispy-skinned chicken, air-chilled is the way to go. Because there’s no extra water trapped in the skin, it crisps up beautifully when cooked. Perfect for that golden, crackly finish everyone loves.

4. No Added Water

With water-chilled chicken, you’re often paying for added water weight. Air-chilled chicken is just that—100% chicken. No unnecessary water means better value for your money and a juicier, more satisfying meal.

5. Safer and Cleaner

Since air-chilling prevents chickens from being submerged in shared water baths, there’s less chance of cross-contamination between birds. It’s a cleaner, safer process that helps maintain the highest quality possible.

Experience the Difference

Once you try air-chilled chicken, you won’t want to go back. The flavor, texture, and quality speak for themselves. Next time you’re shopping for chicken, check the label and choose air-chilled—you and your taste buds will thank you.

Want to taste the difference for yourself? Try air-chilled chicken today!